There was a time when filming was very expensive. Nowadays, almost anyone can make a video for any concept. Video has a way of capturing people’s attention like no other medium can. Most employees and professionals do not have time to read long written messages. Instead, they can watch an engaging video to save time and energy.

People may be under the impression that only multinationals and billion-dollar brands are able to create entertaining and engaging, high-quality videos, but that’s no longer the case. Technology enables better marketing strategies by leveraging multiple platforms and up-to-date content. There are even companies that offer video production services, for example. B. Video Marketing Professionals – Zipinmedia to attract more customers and increase conversion for small businesses.

Using video for marketing

If you’re looking for ways to generate traffic or boost your marketing with videos, check out this list of video marketing ideas.

1. Switching from blog posts to video

Don’t delete your old blog posts – they are not useless or outdated. You just need to find a way to reuse it and turn it into an engaging video. Moreover, you already know which blogs have attracted a large number of readers, comments and shares.

You can convert the concept of old blogs into videos to get more views and conversions.

2. Download teaser videos

One of the things that works well, not only for film companies but also for marketing and advertising agencies, is the use of teaser videos. Providing visual cues about your work or project can help you capture the interest of your audience or target market.

You can also make such an assembly:

 

Or explore your artistic side with video production tools. That way, people will notice your products or services and show interest in them.

3. Use of video as a learning tool

Another great advantage of digital marketing is that it relies on video tutorials. For your audience, viewers, market or potential customers who want to learn more about your product or company, downloading training videos on important topics is the way to go.

4. Give the founder some screen time.

That’s what a boss does best. Ask the owner or founder of the business to explain how he started the business or why it exists. Startup stories always evoke certain emotions in the audience, who feel connected to your company through the founder.

5. Making recruitment videos

You can gain the trust of customers by showing how you treat your employees and partners. This is due to their growing awareness of corporate responsibility. You can create recruitment videos by asking some of your employees to tell you why they chose to work for the company.

6. Documents Video Blogs

One of the things that everyone can imagine is a typical day in the life of the employees of a company or organization. Most of your customers will wonder what it’s like to work for your company or how things work behind closed walls. Give them a glimpse and show them how the company thrives on teamwork and hard work.

7. Characteristic of community involvement

You can also draw attention to the social activities your company is or will be undertaking. Supporting the community through fundraising or even sports tournaments can help attract more customers. You will know how your company takes initiatives and helps the community.

8. Comments received

This is a classic digital marketing method used by even the most recognizable brands and names across all industries. There is nothing more credible and convincing than feedback from people your customers can identify with. You can ask your regular customers for feedback through recorded videos. That way, potential customers can hear about your products and services from real customers.

9. Product demonstration

This strategy has always been used with great success by telemarketers. You have probably seen one of those TV shows that showcase the great features of different products, as well as one-off offers with huge discounts. They also provide their hotline number for interested customers to call. You can try incorporating this technique into your marketing strategies and see the results.

10. Using the online helpdesk

One of the most effective methods of video marketing is to show live video or screenshots of customer service tasks in real time to illustrate how employees handle a question, sale, customer service report or post-sale phone call from existing customers.

11. Courtesy of customers

Finally, you can package your gratitude in a video presentation thanking customers for buying your products and choosing your brand and services.

Small but larger than life

With video marketing, even small businesses can create the image of a company that sells quality products and provides excellent service. Use these 12 video marketing ideas to connect with your audience and create a positive impact on your customers.

frequently asked questions

How to make videos for small businesses

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