Mobile applications dominate the marketing industry today, as do React Native push notifications. Responding to native push notifications for Android and iOS mobile applications has become a key marketing strategy for companies around the world.

This is due to their ability to effectively attract sales, and to do so without too much effort.

But there are still business owners around the world who are struggling with push notifications for iOS and Android. If you are one of them and you are not getting the results you want, here are 5 key points to consider when you start sending push notifications. These key points will help you increase the impact of your push notifications.

This allows you to easily exceed your sales goals at no additional cost.

  • The right technique for sending push messages

When it comes to sending “push” notifications on Android and iOS platforms, both have their own limitations due to the differences between the operating systems. This means that you cannot send iOS users the same push notifications that you have designed specifically for Android users.

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In fact, iOS users have more control over push notifications than Android users. Does this mean they have the power to determine how push notifications are received and used to their advantage?

You should also avoid sending “push” notifications for “Slide to View” to Android users, as the notification will disappear from the screen when you perform this action. Instead, you should use “Tap” on Android and “Slide” on iOS.

It’s good to know your target audience and start sending “push” notifications. That’s because every person is different. So you can’t send the same notification to all your audience and then expect the same result.

It is a good idea to use the information the user provided when registering the request. This will give you a general idea of the user’s preferences and interests. You can then use this accurate information to send personalized push messages. This will work to your advantage, and likely result in a sale.

If you are not getting clear information about your audience, you can start sending informative push notifications on how to use your application correctly.

This allows your users to feel special and build a strong relationship with them. This way, you can keep your customers loyal to you for a longer period of time. This factor will work in your favor and chances are you can get free protection from your loyal customers.

Most business owners do not focus on the frequency of sending “push” notifications. They constantly send numerous push notifications to their users. As a result, users become irritated with the regular stream of push notifications and begin to ignore them.

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There are also users who are so annoyed that they refuse. So it is good to keep up the frequency, especially in the beginning. Once you have a good response, you can later increase the frequency.

However, there is no set frequency, as it varies from application to application. (For example, fitness or information applications should send more “push” messages per day, compared to a travel application that constantly sends you messages about travel deals.) However, avoid sending multiple push notifications per day.

Time plays a crucial role in the success or failure of a business. You cannot send “push” messages to users at any time. Chances are they are busy with their work or doing something else. In this case, the chances of them opening and seeing your push message are very low.

In another scenario, they are asleep and awakened by smartphone vibrations or a loud notification melody. In this case, they are likely to become irritated and turn off the notifications.

Therefore, it is a good idea to go through the analysis and send push notifications in a timely manner. This will allow them to open and see your push notification. As a result, there is a good chance that the user will take immediate action. This will allow you to get a sale on the spot.

  • Effective use of rich media

When you send “push” messages, you should use multimedia effectively. Rich Media here means that you can add images, graphics, videos, gifs, emoticons, etc. to your notifications.

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This allows you to share more information with your audience than just text. It also allows your audience to learn more about the products and services you offer them.

This will eliminate most doubts about quality. Therefore, this message is more likely to be reflected in sales. Above all, rich media will motivate users to open and view the notification, which is considered the most important factor inviting users to your platform. And you know, once users visit, the chances of a sale increase.


When it comes to running “push” notifications on Android and iOS, there are many factors to consider. This is because of the difference in operating system. You also need to focus on the most important things. These things will help you get the results you want. We will suggest some of them to you here. It is now up to you to decide if you want to use them to your advantage or not?

Author’s biography

Wonderpush gives you the ability to use React Native Push notifications to your advantage. These push notifications for Android and iOS mobile applications are the key to more sales.

Frequently asked questions

What are the key aspects of effective push notifications?

Reason: Sending highly personalized messages is an important aspect of sending effective “push” messages.

How do push notifications work on Android?

The first step in the GCM is for a third-party server (such as a mail server) to send a request to Google’s GCM server. This server then sends the message to your device over this open connection. The Android system checks the message to determine which application it is for and executes that application.

How does push notification work in iOS?

Apple’s Push Notification Service (APN) distributes push notifications to devices whose applications are registered to receive them. Each device establishes an accredited and encrypted IP connection to the service and receives notifications over this permanent connection.

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