Facebook has long been criticized for the way it runs its advertising business, and the company is finally addressing some of its critics. Unfortunately, in a way that may make them only angrier. According to a story by the Wall Street Journal, Facebook is going to let political advertisers include a disclosure on their political ads in the form of a “paid for by” message. Facebook will still require the people doing the advertising to be verified as allowed to run ads, and if that is not done, the ad itself will not run.

Facebook is currently in trouble after it was revealed that the platform was used by Russian agents to influence the outcome of the 2016 elections. The crux of the issue seems to be that Facebook is not checking for “authenticity” in the ads that run on its platform. As a result, honest advertisers seem to be getting hurt by “bad actors”.

Signal says Facebook shut down its ad account after it tried to run ads on Instagram. The audience was given insight into the data collected by Facebook and the parameters available to advertisers on the platform for targeting.

The privacy-focused messaging app, which shot up the charts after Facebook was transparent in updating its privacy policy last year, says it created ads to show people the data Facebook collects and sells about them on the ad platform – the social network’s main source of revenue. However, Facebook closed their ad account when they tried to use these ads.

Facebook is more than willing to sell information about people’s lives, unless it’s to tell them how their data is used. In the world of Facebook, the only acceptable use is to hide from your audience, says June Harada, Signal’s head of growth and communications.

Facebook argues that Signal could not have run the ads because the company’s policy prohibits running ads that refer to a particular medical condition or sexual orientation. However, it’s certainly possible for any advertiser on Facebook – we tried – to target users with their ads.

tried to target users with keywords Signal used on Facebook Ads, and it worked.

Facebook denied Signal’s claims and accused it of misleading users.

Facebook spokesman Joe Osborne said: This is a ruse by Signal, who didn’t even try to run these ads, and we didn’t close their ad account because they tried to. If Signal were to attempt to run these ads, many of them would be rejected because our advertising policy prohibits ads that mention a specific medical condition or sexual orientation that Signal should be aware of. But of course their goal was not to run ads, but to advertise.

If users don’t know how they are being targeted, Facebook doesn’t care how advertisers target them.

1/2 : These screenshots are from early March, when the ad account was disabled for a few days due to an unrelated payment issue.

– Joe Osborne (@joeosborne) May 5, 2021

Last month, Signal CEO Moxie Marlinspike revealed vulnerabilities in Cellebrite’s surveillance software that can be exploited by injecting specially formatted files into any app installed on a device that is then scanned by the software.

They began their month by demystifying Facebook’s ad targeting tool.

While this will bring Signal some publicity, it will also bolster information about Facebook’s data collection practices that it doesn’t want most users to know about.

To summarize: If an advertiser doesn’t tell the user what settings were used to target them with an ad, that works well for Facebook.

In the news: Twitter acquires Scroll and will integrate Nuzzel’s features into its app

He writes mostly short stories and edits almost everything in . When he’s not writing, he likes to travel by bike or sip a beer while watching a fight between rivals Manchester United.

Contact Prajunk via email: [email protected]

This source has been very much helpful in doing our research. Read more about not receiving code from signal and let us know what you think.

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