Not all visitors shop online. Only 1 or 2 visitors become customers. You’ve probably wondered why some online stores make a lot of money when their store has the same number of visitors as yours. The secret to this success is not traffic, but relatively reasonable conversion rates.
Once people have been directed to your store from the search results pages, you need to make sure they don’t leave until they have purchased something from you, or at least before they have explored your store.
If you’re struggling with even low exchange rates on your Shopify store, you’ve come to the right place.
In this article, you will find 13 reliable solutions to double your sales conversion rate.
The 13 best proven methods to double your sales conversion rate.
1. Landing site cleaning pg.
The first way to double your conversion rate is to make sure your landing page is clear, concise and easy to navigate.
Suppose the landing page is cluttered or contains too many distracting elements, such as looping videos and music, etc. The visitor leaves such a page in a few seconds or even milliseconds.
The landing page should be designed with the visitors you will be receiving on your website in mind. Landing pages need to be resourceful. They should give the user the information they are looking for and guide them to the next step.
To make it easier, landing pages should have the following elements to be useful:
- Titles and subtitles
- Relevant images that show what you sell
To find out which elements are useful and are clicked on the most by the visitor, you can use a heatmap. This fantastic tool shows how many people clicked on a particular element of a web page.
Using a heat map, you can understand which elements are useful and which are not. You can delete parts that are not needed. This will optimize your website and make it easier.
2. Add a pop-up window to your website
If you think pop-ups have disappeared and no one pays attention to them anymore, you’re wrong.
According to a study by Sumo.com, pop-ups can increase conversion rates by up to 3%, and when used intelligently, they can even increase conversion rates by 9% on average.
Still think pop-ups are useless?
Try adding a pop-up to your website and you will increase your conversion rate.
You can try the following methods to add pop-up windows to your store:
a. Offering something of value
Anyone offering something of value is certainly not giving away the most expensive item, no. You need to offer your visitors something useful, for example. B. free samples, free tests, PDFs, printable resources, etc.
b. Don’t be so boring.
Don’t forget to set the 30 second timer and the easy close button. If these two elements are missing, the user will leave your website. Don’t make him angry. Moreover, one pop-up per person is sufficient. It also loses its effectiveness.
Try adding a pop-up and improve conversions for your Shopify store.
87% of internet users read reviews before buying from a store. Someone wants to know that they are buying from a real and trusted Shopify store.
Influence your potential buyers’ decision by strategically posting customer reviews and testimonials so they can read and understand what people think of your brand.
You can add reviews related to product quality, delivery time, customer service, etc. Reviews and testimonials will definitely catapult your conversion rate. New visitors will trust your site because of the thoughts you mention on your page.
4. Comp. Product description
Your potential customer will never buy an item if you upload photos and don’t offer the option to add to the cart. It helps if you make an effort to convince the visitor that your product is the answer to their problem.
A competitive price is not enough. You need to talk about your product. Highlight its features and what sets it apart from other similar products on the market. Provide a catchy description that entices your visitor to grab the product and pay the price.
5. Have a strong CTA
Call-to-action buttons, or CTAs, are instructions for your visitors. It leads them to the next step in your Shopify store. For example, on your homepage you want your visitors to sign up for your newsletter, or on the product pages you want them to buy something from your store, etc.
Writing boring CTA texts that can be found on any website will not give you fruitful results. Your CTAs should be unique and interesting. It should grab the user’s attention and entice them to do what you want them to do.
Instead of using the annoying Connect option, choose Yes, keep me informed. If you execute your CTA copy with a positive tone, your user is more likely to do what they ask.
6. Live Chat Option
Another way to improve conversions for an online store is to add a live chat option for your visitors. Often the user has made the decision to buy from you.
But he is worried about the product, the delivery time, the payment method, etc. If the website offers a live chat option, he can get rid of his fears by getting good answers in the chat room.
If you help a customer, they will thank you by making a purchase and perhaps returning to your store.
7. propose alternative uses
The main reason why people shop online is to save time. If your website slows down the buying process, what’s the point of shopping online?
You need to make sure that the user doesn’t have to spend extra minutes on your site, which can test their patience. Asking a new visitor to create an account before the checkout process will be a bleary-eyed moment for them.
Save them time and save the customer by offering them another connection option. Allow them to use your website through Facebook, Google or any other account.
This will greatly increase the conversion rate of your Shopify store.
8. Optimizing the website for mobile users
In 2018, about 52.2% of all web traffic was mobile traffic. This number must have increased several times in the past two years, especially since a global pandemic hit the world. Dependence on online shopping has increased significantly.
Having a responsive website on different digital devices is more than necessary today. If your website is not responsive or does not work well on mobile devices, expect to lose a lot of traffic to your site. Bounce rate also has a negative impact on your SEO.
To avoid this, make sure your website is optimized for mobile devices and works perfectly, without crashing or taking a long time to load.
9. Facilitating the ordering process
Surely you don’t want your customers to abandon their well-stocked shopping cart after seeing your checkout process?
Many online stores fail to increase their conversion rate due to a long and complicated checkout process. After buying (almost) their favorite items from your store, customers are eager to receive the goods. A checkout process with endless questions and fields will bore your customer, and he will refrain from buying from you.
Keep your payment form short. Break it down into smaller pieces to keep your customers calm and patient. Do not ask questions that are not relevant to the ordering process.
Also offer different payment channels. Let your customer choose a route they find safe and reliable.
10. Creating a site UrgencySpeed
In the online world, people have no patience. They want everything to be ready for them as soon as they finish typing or touching the screen.
Traffic coming to your Shopify store won’t take kindly to waiting a few seconds for your page to load. If your website takes a second longer to load, you can expect the following consequences:
- The number of page views will decrease by 11%.
- The conversion rate will fall by 7%.
- Customer satisfaction down 16
One second in the online world can cost you a lot of profit that you could have easily made from the traffic that came into your store.
Make sure your website is hosted on a reliable server. Also check your codes. Long lines of redundant code may take longer to load. Try compressing your code, optimizing images and other elements to increase the speed of your website.
11. Creating the emergency situation
Creating urgency on Shopify speeds up the buyer’s decision process. A temporary sale or offer can encourage visitors to make a decision in a hurry.
You can also see the number of items remaining in the product the user is viewing. By showing the number, the visitor is informed that the stock will soon be exhausted and that he will not be able to get his favourite items if he does not react quickly.
To make it even more effective, you can add a countdown timer. By watching the time pass, they are encouraged to rush, which increases the conversion rate of the sale.
12. Free shipping Offer
The word free is the magic word for your online store. People like to use things and services, they don’t need to open their wallet or purse.
Shipping costs for new customers are a big advantage. Especially when added to the final invoice issued at checkout, this move by the company can lead to an increase in cart abandonment.
Be very clear and specific about your expenses, taxes and other fees. Never add extra at the time of departure.
Free shipping is a great way to motivate potential customers to buy from you, as they only pay for the products they buy, not the shipping costs. This will be very helpful to increase the conversion value.
13. Working on SEO
Without good SEO, you will not be able to drive organic traffic to your store. You can put your heart and soul into marketing your online store, but it won’t generate the same amount of traffic as search engines. In addition to marketing, make sure you’re working on a solid SEO strategy for your Shopify store.
With good SEO, your brand will reach a wider audience, which will eventually drive traffic to your store, increasing your conversion rate.
For any e-commerce store, conversion rate is a key metric to measure growth, success or failure.
Higher sales conversion rates make the marketing efforts of an e-commerce store an absolute success. The increase in sales will allow him to continue to invest a significant amount in marketing the online store.
Make sure your Shopify store has a good site layout, works perfectly on all devices and is fast enough to keep up with the impatient user. The above 13 methods will definitely help you double your conversion rate.
Which method do you think is the most effective to increase conversion? Can you share it in the comments below?
frequently asked questions
How can I increase my sales conversion?
David Finkel, 7-Tactics Guarantee…
What is considered a good sales conversion?
What is a good conversion rate? A good conversion rate is above 10%, with an average of 11.45% for some companies. A good conversion rate will put your company in the top 10 advertisers worldwide, making your conversion rate two to five times higher than the average conversion rate.
How to find the sales conversion rate?
The conversion rate is the number of conversions divided by the total number of visitors. For example, if an e-commerce site receives 200 visitors per month and makes 50 sales, the conversion rate will be 50 parts of 200, or 25%. The conversion can refer to any action you want the user to perform.
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